Ez-sales is complete Online CRM software that empowers your company with complete sales, marketing and support functionalities. The product is easily customizable to your company's needs. Ez-sales has been designed with the 5Cs functionality in mind - Capture, Consolidate, Convert, Communicate and Create-Customer-Ecstasy. These 5Cs convey the essence of business process in any company.

The main modules of Ez-sales are:

1) Sales Force Automation:

The SFA module empowers your sales team to manage leads, opportunities and account management. Teams can be formed in the organization hierarchy targets for Business Development Managers set, performance measured and revenues can be forecasted.

The online CRM solution contributes to the efficiency and effectiveness of the business development team by providing them with the right tools to concentrate on selling. Ez-sales has been designed keeping in mind the 'pain' areas of sales/business development team. The team will be able to proactively manage the sales cycle with prospects and customers. Ez-sales facilitates team to monitor their performance, send literatures, save & retrieve competitor information, forecast sales revenues, develop & maintain knowledge database and respond to customer queries instantly with inbuilt email functionality.

Ez-Sales is a Web-centric "closed loop" sales force automation application. Starting with multi-tiered marketing campaign management (including web-based lead entry), through to comprehensive opportunity management, forecasting, fulfillment, and quote generation, it allows an organization to streamline every step of the sales process.

With marketing automation tool, a fully integrated meeting scheduling module, the industry's leading integrated multi-dimensional (OLAP) data analysis tool, and seamless integration with the ez-sales customer service solution, ez-sales lets your organization maximize every sales opportunity while acquiring and retaining a greater number of more profitable customers. It facilitates Business Development Managers to accurately measure, analyze and forecast sales processes. The BI and Data-Analysis tool enables managers to create interactive & dynamic OLAP reports for accurate analysis.

Ez-sales has also an inbuilt document management system to track all communication with a customer. The Managers can effectively view in a nutshell, all interactions pertaining to sales, support and marketing activities of a customer. You can also get information pertaining to past purchase history, invoices, contacts, management details and other relevant information of a company with just one-click.

The Contact management tool enables the managers to keep track of their appointments, set reminders to be sent via email and manage the activities.

Notwithstanding the complexities of managing the sales function, ez-sales has also kept in mind the interest of Business Development Managers from HR and administration perspective. The Managers/Executives will be able to set/track their incentive entitlements as also their expenses. Basically, the objective is to release the sales team from administration hassles.

The complete flow right from registering a new lead to creating contacts for a lead/company and then converting that into an opportunity is synchronized so as to ensure a discipline and common methodology by all users.

2) Marketing Automation:

Ez-sales marketing automation tool empowers the marketing managers to build and manage marketing campaigns. The marketing department can identify the right target for a promotion/event by predefining the rules to build the list of potential customers from the database of leads. You can create mailing lists on the fly and then send emails, faxes or literature to the specific audience. You can also monitor the effectiveness of a campaign by recording the response from each target and ensure that any marketing/promotion activity yields maximum results for a customer.

3) Support/Services:

Complementing the traditional suite of customer service application functionality capabilities such as account and contact management, call auto-routing, notification, and escalation, and unique resolution engine, ez-sales is equipped with a secondary suite of functions that give your service organization the ability to distinguish itself from your competitors.

Ez-sales support module is for providing online support to customers. The support module has been designed to take care of most-known support areas, right from purchase queries to goods return/replacement and any other problem.

You can create a knowledge repository to capture knowledgebase for problems solved. This can be made accessible to customers who can get their queries answered without approaching the company. The database is categorized based on the inputs by your company. The customer can search the database for specific keywords and/or categories.

With the workflow system, a particular can be traced, reported and necessary action can be taken. A customer history can be tracked right from the day of their association with your company and a complete event history can be maintained. Hence the customer does not have to repeat or provide any information even if there is a change in support/sales staff.

The support module automatically tracks customer status regarding renewals/orders.

4) Business Intelligence and Data Analysis:

Ez-report, the BI and data-analysis solution is the easiest way to deliver data-driven information to your internal and external Web-based audience. By deploying personalized data, reporting, and analysis capabilities in one easy-to-use package over the Web, your business can tighten links to customers and suppliers, increase customer retention, and secure a lasting competitive advantage. With its scalable ease of use, unparalleled ease of deployment, and ease of integration, Ez-report is uniquely suited to the demands of your integrated E-business.

Technology:

The software has been developed on Windows NT/2000 with MS-SQL Server as the database. The middle-tier application has been developed in ASP. The client is a browser, IE or Netscape.

The software is also accessible on Palmtops/handheld computers.